Some people refer to our machine as a “canvas stretcher machine”, which suggests that it is a machine that stretches canvas. Others refer to it as a “canvas stretching machine” and that would suggest that it is a machine that is in the act of stretching canvas. Action speaks louder than words so we lean toward the latter.
The bottom line is that we manufacture a machine that stretches art on canvas and the staples are being applied beneath the frame and out of site. We call that a gallery wrap until somebody starts calling it a “gallery wrapper”…and that is an entirely different thing.